After the impact of the coronavirus epidemic, many businesses suffered a great financial loss. As the honorable Prime Minister of our nation has said that we should see this pandemic as an opportunity. There is also a bright side to the Novel Coronavirus epidemic. You can take your business online. You will get many advantages if you take your business online, no matter what the nature of your business is.
Here, we will talk about the eCommerce industry. So, if you deal in the eCommerce sector, this article is for you. We will discuss here how mobile apps can benefit the eCommerce business?
App vs Mobile Site
Have you ever visited a website on your mobile? How’s your experience? Surely not so good. If we compare the mobile version of a website to that of the desktop version, most of the time, it takes more time for a website to load on mobile. Moreover, mobile websites are not user friendly. Consider a situation in which you visit a website on your mobile but the website is taking more time to load. What will you do now? Will you like to stay at that website any more? Definitely not. The same case is with the users. As we know that users are impatient, hence, if the mobile version of your website takes more time to load, users will not visit your website again. This will decrease organic traffic on your website. So, what is the solution? You can develop apps for your eCommerce website. You can learn from many eCommerce giants like Amazon, Flipkart, etc. All of these eCommerce websites have apps.
How to develop the best mobile app? If you know development, then it is good, but if you do not know development, you can search for the best mobile app development companies. Nowadays, website development companies are also developing mobile apps. We at OrbitX Technologies deals in many services like SEO services, website development, Android app development, etc.
Apps can Bring More Traffic
According to a study, people spend more time on their smartphones during the lockdown period. Therefore, it is a great opportunity for businesses that they can bring more traffic on their website via apps.
Study the apps of the leading eCommerce giants like Amazon, eBay, Flipkart, Shopclues, Snapdeal, etc. and see what special features they java added to their apps. The same you can do with your apps. It is an ideal time to release your app in the market, as during lockdown, users can use their free time to explore your app.
Apps Can Boost UX
Apps can boost customers’ experience. Develop user-friendly apps, so that, your users will not face any difficulty to understand the features of your apps. How can you boost the users’ experience? Let’s have a look at the following points:
- Push Notifications
How will your customers know that you have launched a new product in the market? You can aware of your customers about new products by push notifications. As your customers receive the notifications, the interested users will immediately make a purchase. For push notifications, you can consult with the leading digital marketing companies or app development companies.
You can personalize your apps as per the users’ interest. For this, you can conduct a survey. You can also personalize your apps as per the previous purchases of the customers. This makes customers explore your app easily.
Add relevant content regarding your products. Try to add detailed product descriptions, so that, your customers will get relevant knowledge about the product. This helps your customers to come to a decision quickly to make a purchase. You can take content writing services from the leading website. Orbit Technologies is one of the leading content writing service providers online.
The world is fighting with the coronavirus epidemic. But you can take advantage of this time. It is high time when you can opt for digital marketing services. Hire the best App Development Company and take your business online.